Demonstration, fictional personal training studio
Ironwood Strength
A coaching page: session and block prices, who the training is for, and a first session booked by message.
Personal trainers
Websites for personal trainers
“How much does a personal trainer cost” is the question behind most searches for trainers. A trainer’s page should give session and package prices, say where sessions happen, show qualifications, and say who you are best for.
Before they choose a personal trainer
What does a session cost?
Single session price, package prices and what a package includes (programme, check-ins, nutrition guidance). Say if the gym’s own fee is on top.
Where do we train?
A named gym, your own studio, outdoors, the client’s home or online. Each suits different people; say which you offer.
Are you right for someone like me?
Beginners, older adults, post-natal clients, strength athletes: name who you work with most. It helps the right people choose you.
Can I try a session first?
If you offer a consultation or a first session at a lower price, say so. It is often what turns a visitor into a client.
On a personal trainer’s page
Your personal training qualification
There is no legal licence, so qualifications carry weight. Gyms and insurers commonly expect a Level 3 personal training qualification; name yours and who awarded it.
Professional registration, if you hold it
CIMSPA sets professional standards for the sport and physical activity workforce. If you are on its register, say so. CIMSPA.
Insurance
Many gyms ask freelance trainers for their own public liability and professional indemnity insurance. If you hold it, say so.
Ironwood Strength, a fictional training studio, shows session and package prices side by side and says who each programme is for.
Showing your prices
Trainers’ prices vary with location and experience, so compare yourself with trainers nearby rather than national figures, and publish the result. Showing what one session works out at inside each package helps people compare.
£49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term, fixed in writing before we start. Pricing.
Extras that suit this trade
- Let customers book a time while you work (£10 a month): people can book a first session or a regular slot while you are with a client, and a reminder the day before keeps them turning up.
- Answer visitors’ questions while you work (£12 a month): people ask where you train, what a first session involves and what it costs, and the assistant answers while you are with a client.
- Answer your customers’ questions before they ask (£10 a month): people search how to start training and what a first session involves, and your articles answer in your own way.
- Posts ready to share every week (£10 a month): posts about what a session involves help people who follow you decide to book a first one.
Personal trainers: questions
How much should a personal trainer’s website say about price?
At least a single session price and your main packages. People searching for trainers ask about cost first; a page without it sends them elsewhere.
What should a personal trainer put on their website?
Prices and packages, where you train, your qualifications and insurance, who you work with, results clients have agreed you may share, and how to book a first session.
Can I show client before-and-after photographs?
Only with the client’s written permission, and only real, unedited photographs of that client.
How much does a website for personal trainers cost?
Ours is £49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term.
Ready when you are
Order the one-page website now, or tell us what you need and we will reply with a quote within one working day.