Demonstration, fictional freelance copywriter
Sam Reeve, Copywriter
A freelancer’s page: per-project prices, how a job runs from brief to final draft, and a call to talk it through.
Freelancers and sole traders
Websites for freelancers and sole traders
“How to find clients as a freelancer” is one of the most searched questions for freelancers. A page of your own does part of that job: it gives people who hear your name somewhere to check you, see your work and see what you charge.
Before they choose a freelancer
What exactly do they do?
One sentence: what you do, for whom. “Website and email copy for B2B software companies” is more useful than “copywriter”.
How much do they charge?
“How much should a freelance copywriter charge” is a common search. A day rate or project prices answer it and filter enquiries.
Are they any good?
Three samples of work, with permission, and a short testimonial from a client who agreed to be named.
Are they free?
Say when you are next available. A freelancer booked three weeks out should say so.
On a freelancer’s page
Your name and address details
A business website must give your name, a geographic address and an email address. A sole trader using a trading name should still show their own name. The Electronic Commerce (EC Directive) Regulations 2002, regulation 6.
Your business name, if you use one
Sole traders can trade under a business name, within the rules on names. GOV.UK: set up as a sole trader.
Permission for the samples you show
Some client work is confidential. Show only what the client has agreed to, or your own spec pieces clearly labelled.
Sam Reeve, a fictional copywriter, states who they write for in the first line, then rates, three samples and availability.
Showing your prices
A day rate and starting prices for your most common pieces of work (copy for a five-page website, a case study, a newsletter) answer the question clients most often ask, and set expectations before a call.
£49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term, fixed in writing before we start. Pricing.
Freelancers and sole traders: questions
Do freelancers need a website?
Most do. Clients who hear your name look you up; a page with your work, rates and availability turns that look into an enquiry.
What should a freelancer’s website include?
What you do and for whom, rates, samples of work with permission, a testimonial, availability, and your name and contact details as the law requires.
Should a sole trader show their home address?
The law asks for a geographic address. It does not have to be your home: a business address or a registered office service address works.
How much does a website for freelancers and sole traders cost?
Ours is £49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term.
Ready when you are
Order the one-page website now, or tell us what you need and we will reply with a quote within one working day.