Demonstration, fictional building company
Stonefield Building
A builder’s page: the kinds of work taken on with starting prices, a gallery of jobs in progress, and a site visit to quote.
Builders
Websites for builders
Hiring a builder is a large, risky decision, and people take their time. A builder’s page should show finished work, the size of job you take on, how you quote and ask to be paid, and the insurance and schemes that protect the customer.
Before they choose a builder
Have they done a job like mine?
Photographs of finished extensions, loft conversions, kitchens or repairs, with a line on what the job was. Only your own work, with the owner’s permission.
Will they take on a job this size?
Say which jobs you do and which you do not, and roughly how far ahead you are booked.
How do they want paying?
Stage payments tied to finished stages are normal; large upfront deposits worry customers. Say how you work.
Who deals with building control?
Say whether you handle building regulations sign-off and, for work on a shared wall, whether you help with party wall notices.
On a builder’s page
Competent person schemes you belong to
Registered installers can self-certify some work (windows, electrics, heating) under building regulations. Name your schemes, because it saves the customer a separate application. GOV.UK: competent person schemes.
TrustMark or a trade association, if you are a member
TrustMark is the government-endorsed quality scheme for work in the home. Show membership only if you hold it, and link to your entry. TrustMark.
Party wall work
Work on or near a shared wall may need notice to the neighbours under the Party Wall Act. Saying you know this reassures customers. GOV.UK: party walls and building work.
Stonefield Building, a fictional builder, leads with finished projects and explains how quotes and stage payments work.
Showing your prices
Builders rarely publish fixed prices, and customers know that. What helps is saying how you quote: a free site visit, a written itemised quote, how long it is valid for, and how you handle changes once work starts.
£49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term, fixed in writing before we start. Pricing.
Extras that suit this trade
- Let customers message you in one tap (Free): people can send pictures of the job and the space, which tells you more than a first phone call does.
- Answer your customers’ questions before they ask (£10 a month): homeowners search what an extension or a new roof involves before they ring anyone, and your articles make you the builder who explained it.
- Give each of your services its own page (£10 a month): homeowners comparing builders look for the exact job, such as an extension or a loft conversion, and a page for each shows what it involves with you.
- Show your work with your own photos (£8 a month): homeowners want to see finished jobs before they call, and a gallery of your extensions and kitchens shows the standard of your work.
- Speak to customers in their own language (£8 a month): customers who speak Polish, Romanian or Punjabi at home can read exactly what you do and how to reach you.
Builders: questions
What should a builder’s website include?
Photographs of finished work, the jobs you take on, how you quote and are paid, your insurance and any schemes such as TrustMark, the areas you cover, and a way to book a site visit.
Should a builder show prices online?
Usually not fixed prices, but say how you quote and whether the first visit is free. A few typical ranges for common jobs help if you are confident in them.
Can I show photographs of customers’ homes?
Only with the owner’s permission, and without showing the house number or anything that identifies the address.
How much does a website for builders cost?
Ours is £49 upfront for a one-page website, and £20 a month for the care plan that comes with it (hosting, updates and support), with a 12-month minimum term.
Ready when you are
Order the one-page website now, or tell us what you need and we will reply with a quote within one working day.